With a curiously old-fashioned feel in this group of space-age, sexy gadget cameras,
the Photosmart is also the bulkiest on test here

Not only does the Photosmart 720 look
suspiciously similar to a mid-1970s Instamatic
on steroids, it also shares the bloated userfriendliness
of many modern Kodak digital cameras.
So what has HP squeezed into this, the bulkiest
model on test? Surprisingly, not a lot. Its 3x zoom lens is
slightly brighter (f2.6) and more wideangle (34mm
equivalent) than others, but its only other claim to fame
is a small monochrome LCD on top.
This saves power because you don’t have to turn on
the main LCD to check battery life, image quality and
other basic exposure information. Unfortunately, there are
few other features to fill up the screen. It has no macro
or infinity focus lock, no preset programs for landscape or
sports, no spot metering and no digital effects.
The 720 has no problems with sharpness or
focusing, delivers accurate if understated
skin tones and good flash performance
Simple to use
Almost all the shooting functions are covered in buttons
– even movie record gets its own shiny disc – except
exposure, white balance and ISO adjustments, which are
buried inconveniently three levels down in the LCD
menus. The LCD is nothing special, with vertical lines,
image drag and poor performance in low light.
The 3.3 megapixels deliver a maximum of 2,048 x
1,536 pixels resolution from a 0.555-inch CCD. Although
you do get some decent results from this spec (bright,
accurate colour reproduction and good skintones), like a
lot of digital cameras, there was a slight tendency to
underexpose photographs.
HP’s Photosmart comes with 16Mb of internal
memory, plus a slot for a Secure Digital card. Write time
to the internal memory is slow, and even slower to the
card. Add this to a focusing time that’s so slow you even
get a message on the LCD saying ‘Focusing’. It’s clear
this isn’t a camera for anyone in much of a hurry.
Luckily, the wait is often worth it. The 720 has no
problems with sharpness or focusing, delivers accurate if
understated skin tones and good flash performance.
Metering and colour are bit erratic, though – you might
want to bracket a stop on important shots.
Video clips can be shot with audio, thanks to the inbuilt
microphone but the file format is AVI-only, which
could be a limitation for Mac users (this camera claims
it’s MacOS compatible). Add to this six white balance
settings and auto red-eye reduction and you have a
competent if unspectacular performer.